BMW has launched its MINI brand in India with 4 different models through the platform of Auto Expo 2012. The brand is all set to set its foot to compete against the Volkswagen Beetle and Fiat 500. The four models include MINI Cooper, MINI Cooper S, Convertible and Cooper S Convertible. Although the brand is arriving late but still the BMW is confident about it and says that strong branding will support a lot.

The base variant will be priced at Rs.24.99 lacs, the Cooper S will be at Rs.27.99 lacs, Convertible at Rs.29.99 and Cooper S Convertible at Rs.31.99 lacs. The cars will not be manufactured in the country and will rather be imported as a sole unit. The bookings have already been started and the cars will be delivered in the month of March.

MINI is a much known label worldwide and carries a significant image in terms of powerful small car. The things will not be the same as were for the Beetle and Fiat 500 as the image here is very different. BMW will not have to fight much to set its foot in the Indian market. MINI at Auto Expo has got a great attention and that has made BMW to think much positive about the smaller, sweeter MINI.

2012 Mini Cooper2012 Mini Cooper Convertible