Land Rover is planning to split the name Range Rover with its badge to avoid strange conception of its new SUV, Range Rover Evoque. The actual name which this SUV is getting is Land Rover Range Rover Evoque, which sounds bigger and strange. And furthermore, if one has to buy the Prestige trim of this model, he has to say Land Rover Range Rover Evoque Prestige which is a 6 letter name.

Range Rover Evoque

Even there is one more reason to separate the brand Range Rover with Land Rover, that is, Range Rover houses bunch of luxuries inside it whereas Land Rovers are known for their stiffness and off road utilization. Although Range Rover is a good off-road SUV, but tend to focus more on luxurious aspects and show off.

Both these reasons have put company on a bit stress, as what is to be written on the registration forms for vehicles. The name will be so bigger for the registration card space. Let’s wait and see what solution the company plans actually.