BMW vs Audi vs Mercedes: The Big Three Giants
The big three giants of Germany are heading towards a very interesting competition. BMW, Audi and Mercedes-Benz, all are very reputed companies and are known for their awesome machines. Among these three, Mercedes-Benz is the oldest company founded in the year 1886 by Karl Benz and Gottlieb Daimler and this company is a subsidiary of Daimler AG group. Mercedes has contributed a lot to the automobile industry with many of its successful models like C-class, E-class, S-class and SLK-class. These all have awesome sales figures and due to continually adapted changes and technology, these have become the giants all over. This oldest company in its journey got competed with two more companies following the same way of higher accomplishments. The Audi, and the BMW, both arrived at a good pace and now capture a very good market of luxury cars. After the Mercedes-Benz, BMW had given a lot of growth in the past years with its 1-Series, 3-Series, X1 and X3. BMW raised a lot with these cars and become the most favorite brand among these three in the 2007-09. Till the time, the third smart brand, Audi. This company innovated to the things very fine. It developed a QUATTRO system, the most sensible form of combining all the four-wheels into perfect synchronization. The company invented space-frame, developed Technik, TFSI and TDI engines which all resulted into one of the better form of driving which is both powerful as well as efficient. Due to the technical advancement of Audi, the sales figure of other two companies are getting sour in taste and the result was declined sales of Mercedes-Benz and the 0.1% growth of BMW. Audi is capturing the market rapidly and is developing models in every segment in both efficient format as well as powerful format with the S tag. The A3, A4 and A5 all series have an S3, S4 and S5 model too as a powerful version. The Q5 and Q7 became an instant hit on the roads and have given a jerk to BMW X1 and X3. The company is just to launch a Q3 too for targeting the specific X1 segment.
As per the sales figure of November, BMW takes a global lead by selling 129,014 units beating the Mercedes-Benz by 15,000 units more and Audi by around 43,000 units. The global lead of BMW doesn’t means that it’s on the leading position, the progress from the previous time does matters a lot. Audi sales figure have drastically improved on comparing it with its previous year records and are expected to rise more in 2011. The company is prepared to launch more models to fill the gap in every segment and has target to become the top most brand among these three giants. The newer A6, RS3 and the R8 V10 Spyder are the perfect examples as how the company is doing. BMW has to update and refine the models to stay at top as the buyers too need some change.